Tuesday, 8 September 2009

..... Raising the Bar !



"Managers' Choice" - the new 'Rare Malt Selection' by Diageo



Cardhu - distilled 1997- 252 bottles - £250 = £63.000

Glen
Elgin - distilled 1998 - 534 bottles - £250 = £133,500

Linkwood - distilled 1996 - 480 bottles - £200 = £96,000
Align Centre
Mortlach- distilled 1997 - 240 bottles - £250 = £60,000

Oban- distilled 2000 - 534 bottles - £300 = £160,200

Teaninich - distilled 1996 - 246 bottles - £200 = £49,200

Grand total - £561,900
minus tax/costs (Estimated) @ £18 per bottle = £41,148
= Gross Margin of £520,752
(on 2286 bottles = £227.80 per bottle)

SPECULATOR'S CHOICE !!!

Well, OK folks I'm NOT joining the indignant Anoraks at what appears to be
an excessive price tag for what's on offer here. Diageo can charge what they like,
good luck to them,
that's business,
like it .... or lump it.
Choice is ours !

Why should malty-speculators cream off on e-bay ?
If the casks are that good, why shouldn't the rewards go to the owners ?
Brand Exclusivity should mean just that .... £££

Good luck Diageo.


2 comments:

  1. Boo hiss! If they pull this off then all whisky will be more expensive in the future. This is a dangerous precedent.

    ReplyDelete

Note: only a member of this blog may post a comment.