
......... A trip from Kennacraig across the sound of Jura to either Port Ellen or Port Askaig via the Calmac Ferry will find you on the ever-so-green-and-peaty Isle of Islay, one of the wettest places in the world in which to have a hang-over, and here you will find Ardbeg, Bowmore, Bruichladdich, Bunnahabhain, Caol Ila, Kilchoman, Lagavulin, and Laphroaig Distilleries.
These eight distilleries are the stalwarts of the peat influenced whisky scene, although it is worth adding that some are very peaty and some gently peaty.
All these whiskies are well worth sampling if you wish to know more about Scotch Whisky and generally want to improve your quality of life.
But for this blog-slot, I am going to bump on a little bit about Bowmore as I have recently reviewed my Islay whisky scores in my extensive archives and find that over the last five years Bowmore whiskies have rated the poorest and most disappointing. Why?
A visit to Bowmore Distillery in Bowmore Village down on the banks of Loch Indaal will reveal an immaculate 'fairy tale' distillery of white-washed splendour, ..........yes, it really looks the part.
It offers frequent guided tours where, like all the other distillery tours they will smile sweetly whilst gabbing on about the Angel's share and evaporation and stuff!, (funny how they never mention the Devil's share or the TAX SHARE, which is more than the angel's and Devil's put together) followed by a brightly lit shop selling their wares of tartan stuff, biscuit stuff, and whisky stuff, e.t.c. The whisky looks lovely with new seagull-free labels and the perma-glow of E150 (caramel colour) plus the crystal clear appearance that comes with a Chill-filter attack! (well who wants 'mist' in their whisky ? ..... well I do actually, it's a good sign of quality.)
In many ways Bowmore fits the mould of a classic Scottish Distillery with it's highly collectible and expensive old and commemorative whiskies from the 60's to 80's and lets not forget the now over-rated Black Bowmore, (Loch Dhu for rich people).
Yes, even amongst the other Islay malts, Bowmore has a cache with whisky drinkers which it trades on ruthlessly, so it is a bit distressing when tasting the Legend, 12 y.o. or 15 y.o. to discover how raw and blunt they are.
You don't get that wonderful chocolaty peat-soft, integrated complexity you should be expecting, but a grainy, peat-raw, ambiguous mush.
That's a shame but why is this the case ?
There could a simple answer, and it is the pursuit of cheaper Branding over costly Crafting that is the desire of most Distillery Owners as they perpetually review their "margins" by cutting costs of production and increasing budgets for marketing in an effort to generate higher profit. Still through-puts are speeded up, wider cuts taken from the spirit stills and poor quality/exhausted barrels are increasingly used for maturation, ...... and eventually this shows in the product itself, thus the addition of E150 and chill-filtration takes place to achieve the same consistency and 'reliability' as in Blended Whisky, except, of course blended whisky is mainly mixed with ice and soda/lemonade/coke, a single malt is NOT, and that's why we, the punters, pay double the price for a bottle of Malt, ............ we want the QUALITY, ............ not the CONCEPT.
If Bowmore used the Bruichladdich model for production, the intrinsic quality of the whisky would improve immediately. ......... but for the moment, the Whisky Industry mandarins know best, not the customer, although that may change, and sooner than expected.
P.S. Do you remember Bowmore's "Smoke on the Water" Campaign ?
......... Correct, I don't remember much about it either.
.
But for this blog-slot, I am going to bump on a little bit about Bowmore as I have recently reviewed my Islay whisky scores in my extensive archives and find that over the last five years Bowmore whiskies have rated the poorest and most disappointing. Why?
A visit to Bowmore Distillery in Bowmore Village down on the banks of Loch Indaal will reveal an immaculate 'fairy tale' distillery of white-washed splendour, ..........yes, it really looks the part.
It offers frequent guided tours where, like all the other distillery tours they will smile sweetly whilst gabbing on about the Angel's share and evaporation and stuff!, (funny how they never mention the Devil's share or the TAX SHARE, which is more than the angel's and Devil's put together) followed by a brightly lit shop selling their wares of tartan stuff, biscuit stuff, and whisky stuff, e.t.c. The whisky looks lovely with new seagull-free labels and the perma-glow of E150 (caramel colour) plus the crystal clear appearance that comes with a Chill-filter attack! (well who wants 'mist' in their whisky ? ..... well I do actually, it's a good sign of quality.)
In many ways Bowmore fits the mould of a classic Scottish Distillery with it's highly collectible and expensive old and commemorative whiskies from the 60's to 80's and lets not forget the now over-rated Black Bowmore, (Loch Dhu for rich people).
Yes, even amongst the other Islay malts, Bowmore has a cache with whisky drinkers which it trades on ruthlessly, so it is a bit distressing when tasting the Legend, 12 y.o. or 15 y.o. to discover how raw and blunt they are.
You don't get that wonderful chocolaty peat-soft, integrated complexity you should be expecting, but a grainy, peat-raw, ambiguous mush.
That's a shame but why is this the case ?
There could a simple answer, and it is the pursuit of cheaper Branding over costly Crafting that is the desire of most Distillery Owners as they perpetually review their "margins" by cutting costs of production and increasing budgets for marketing in an effort to generate higher profit. Still through-puts are speeded up, wider cuts taken from the spirit stills and poor quality/exhausted barrels are increasingly used for maturation, ...... and eventually this shows in the product itself, thus the addition of E150 and chill-filtration takes place to achieve the same consistency and 'reliability' as in Blended Whisky, except, of course blended whisky is mainly mixed with ice and soda/lemonade/coke, a single malt is NOT, and that's why we, the punters, pay double the price for a bottle of Malt, ............ we want the QUALITY, ............ not the CONCEPT.
If Bowmore used the Bruichladdich model for production, the intrinsic quality of the whisky would improve immediately. ......... but for the moment, the Whisky Industry mandarins know best, not the customer, although that may change, and sooner than expected.
P.S. Do you remember Bowmore's "Smoke on the Water" Campaign ?
......... Correct, I don't remember much about it either.
.